How to Increase Brand Awareness Using Custom Apparel

How to Increase Brand Awareness Using Custom Apparel

Knowing how to increase brand awareness has become important in an increasingly competitive market. Especially with so many businesses competing for attention on social media, finding creative ways to get your brand noticed—especially if you’re a new business—can seem daunting. At Timothy Ink, we understand how important this is to you and your business, so we’ve compiled a list of ways to increase brand awareness using custom apparel right here in Phoenixville.

Tell Your Brand Story With Custom T-shirts

We’ve been in the business of custom apparel for years, and we’ve learned that there is a story behind every custom t-shirt we print. Sharing your business story is a great way to connect with your consumers, and sharing that story is even easier with custom apparel.

Consider creating a design that displays your mission statement, or perhaps a timeline of your most significant milestones starting with the moment that inspired you to embark on this journey. Not a talented visual artist? Timothy Ink offers design tools and templates to help you customize to your liking. The possibilities are endless!

Leverage Social Media to Tell Your Story

It’s no secret that social media is essential to the recognition and awareness of any brand. Posting a video is one of the easiest ways to get your story out there since your followers can digest the information more easily.

Take this opportunity to feature your team in custom gear with your company’s logo. If your industry calls for it, you can even get custom uniforms so that your employees look and feel like a team. Custom apparel has the power to bring your people together, and your Phoenixville neighbors and followers will see that firsthand.

Sponsor a Local Event

Does the Phoenixville community have a fun run, art festival, or local concert coming up? Whatever the occasion, sponsoring an event will get your business in front of hundreds or even thousands of new people.   

Take these opportunities to connect with other business owners and potential clients. You can also pick an event to align with your values so that people have a clearer idea of who you are as a company. Timothy Ink can help you with custom printing for signs, banners, and tablecloths so you can set up your booth with confidence.   

Offer Free Custom Merchandise

Everyone loves free stuff, so why not indulge them by giving away some cool brand-awareness products? This strategy works, especially when you give people something they can actually use. Add your logo to custom products that will help you stand out and keep your brand circulating in the local area all year long.